self-publishing — Thoughts of Maddness blog

Literally what are you guys doing spending thousands of dollars on marketing and character art? Stop letting the internet tell you how to manage your writing career. Let me de-influence some of the more common beliefs regarding indie book publishing in 2026 for you.

WritingMaddie GudenkaufAugust 6, 2026indie books, indie book publishing, arc teams, are arc teams necessary, indie bookpublishing marketing, how to market self-published books, should I self-publish, self-published books, self-publishing, self-publishing tips, self-published, self-published book marketing, social media marketing for self-published books, how to market a self-published books, marketing strategies for self-published books, traditional publishing vs. self-publishing, social media myths, self promotion, deinfluencing, de-influencing, deinfluencing indie books, deinfluencing writing, writing community, writing blog, writing work, writing, worst writing tips, publishing tips, publishing, self publishing, self published book marketing, how to publish, how to publish a book, dalygood publishing, book marketing for indie publishers, bookstagram, instagram, how to be successful at indie book publishing, how to be successful author, how to be successful writer, book marketing success, successful writing, how to be a popular indie author, can indie authors be successful, book marketing, book marketing fail, book marketing strategy, backlist marketing, new release marketing, kindle unlimited, is kindle unlimited worth it, are arc teams worth it for indie books, anti-social media, social media marketing, social media marketing strategy, social media marketing for indie authors, writing awards, self-published writing awardsComment

Book Marketing Has No Rules

After five books, I have no idea what I'm doing when it comes to marketing, but I do it anyways and sometimes it works out. Here’s how I’ve marketed my three self-published books so far to varying degrees of success and failure.

Writing, Social Media, BooksMaddie GudenkaufJuly 8, 2026book marketing, book marketing strategy, social media marketing, social media marketing for self-published books, marketing strategies for self-published books, self-published, self-published books, self-published book marketing, dalygood media, dalygood publishing, how to survive a ghost story, harrock & quimby, fatal flaws, book marketing for indie publishers, how to publish a book, how to market a book, how to market a self-published books, how to market book when you hate social media, social media strategy, social media marketing strategy, author advice, author marketing advice, author marketing strategy, do pre-orders work, pre-order marketing strategy, book marketing fail, book marketing success, self-publishing tips, self-publishing, self publishing, self published book marketing, should i market my book on social media, should i market my book for pre-orders, pre-order book marketing failComment

The Story of How to Survive a Ghost Story

The story of how the YA paranormal comedy novel "How to Survive a Ghost Story" was developed from the initial novel inspiration to the self-publishing process.

Why You Should Shop at Indie Bookstores

As both a reader and an author, I love indie bookstores. There’s such a unique charm to each individual one I visit and every time I walk through the doors, I can feel the love and devotion to novels.

Why I Chose to Self-Publish

One year ago, my first book How to Survive a Ghost Story was published. One year ago was also when I vowed to never self-publish again because good lord self-publishing is tough.

Writing, Personal, BooksMaddie GudenkaufSeptember 20, 2019self-publishing, self-publishing tips, how to survive a ghost story, ghost story, self-publishing YA books, YA books, writing, books, self-published, traditional publishing vs. self-publishing, should I self-publish, publishing, publishing tips Comment

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